About

Changing the face of tech
takes more than intention

Technology shapes how people live, work and connect. But the industry building that technology still does not reflect the diversity of the society it serves – and that has consequences for talent, innovation, trust, growth and long-term competitiveness. 

A McKinsey report from 2023 states that companies in the top quartile for board-gender diversity are 27 percent more likely to outperform financially than those in the bottom quartile. Similarly, companies in the top quartile for ethnically diverse boards are 13 percent more likely to outperform than those in the bottom quartile. 

The ChangeTheFace Alliance exists to help the tech and mobile ecosystem move from awareness to measurable action on diversity, equity and inclusion, turning it from a side project into a growth driver.

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An alliance built by the industry,
for the industry

The ChangeTheFace Alliance brings together organisations from across the technology ecosystem — from global technology companies and mobile operators to industry bodies, NGOs and specialist partners. 

 Members share insight, commission research, build practical resources, set benchmarks and collaborate on initiatives that help the sector move faster together than any organisation can alone. 

Now part of the GSMA, ChangeTheFace has a stronger global platform to connect leaders, scale best practice and turn collective commitment into industry-wide progress. 

» Read our Guiding Principles

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Board-led. Industry-backed.
Action-focused

Chaired by founder Serpil Timuray, the ChangeTheFace board brings together senior leaders from across the technology and mobile ecosystem. 

Their role is to guide the Alliance’s direction, strengthen accountability and help turn shared insight into measurable progress for the industry. 

» Meet our board

Join the Alliance

ChangeTheFace is for organisations ready to do more than support diversity and inclusion in principle.  

Members join a practical, peer-led alliance built to turn insight into measurable progress.
  • Access to best practice resources and toolkits via this website, workshops and quarterly meetings. 
  • Participation in joint thought-leadership research. 
  • Benchmarking data.  
  • PR visibility and reputational commitment to diversity (leveraging a ChangeTheFace badge on your website and social media platforms). 
  • Collaboration opportunities with member companies. 
  • Peer learning and closed-door meetings to discuss critical issues. 
  • Speaking opportunities at events including the MWC Series. 
Apply now